Jacksonville State Athletics announces hiring of Bill ‘Bubba’ Bussey as new assistant athletic director

JACKSONVILLE, Ala. (WBRC) - Jacksonville State University Athletics and Bill Bussey, commonly known as ‘Bubba’ from the famous Rick & Bubba show, announced this week that Bussey has been named as the new Assistant Athletics Director for Broadcasting.

“We are excited to add someone with the experience and expertise that Bill has to lead our athletic broadcasting team,” said JSU Director of Athletics Greg Seitz. “He will be a true asset to Jax State when you look at his experience as an engineer, his on-air experience, and his experience in building, daily operation and expanding a network will only help us improve and enhance our athletic broadcasting division.”

The news of Bubba joining JSU comes after the announcement of Rick & Bubba ending their 30-year run together earlier this year.

Bussey is no stranger to JSU as both he and Rick Burgess are alumni of the university, and it’s where Bussey got his start in radio.

“I’m thrilled to return to Jacksonville State University as the Assistant Athletic Director overseeing the Athletic Broadcasting, said Bussey. “It’s fantastic to be given the opportunity to serve my hometown and my alma mater, where I have so many fond memories.”

Bussey will oversee all broadcast operations for in-house productions, events like coaches shows, and other JSU productions. He will join his fellow co-host Michael Helms on the campus of JSU. Helms has been the head tennis coach for the university since 2023.

The news release from JSU Athletics did not give a specific date of when Bussey will begin his new role.

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