Official Contest Rules: Kroger Delivery and WBRC 6 News Delivering Joy for Thanksgiving

The Delivering Joy for Thanksgiving promotion (the “Promotion”) is sponsored by WBRC...
The Delivering Joy for Thanksgiving promotion (the “Promotion”) is sponsored by WBRC (“Station”), 1720 Valley View Drive, Birmingham, Alabama 35209, and Kroger Delivery, 30 West Oxmoor, Birmingham, Alabama 35209 (collectively, the “Sponsors”).(Kroger)
Published: Nov. 11, 2026 at 1:11 PM CST|Updated: 7 hours ago

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING.

The Delivering Joy for Thanksgiving promotion (the “Promotion”) is sponsored by WBRC (“Station”), 1720 Valley View Drive, Birmingham, Alabama 35209, and Kroger Delivery, 30 West Oxmoor, Birmingham, Alabama 35209 (collectively, the “Sponsors”).

1. Promotion Dates

The Promotion begins at 2:00 p.m. Central Time on November 11, 2026, and ends at 3:00 p.m. Central Time on November 16, 2026 (the “Promotion Period”). The deadline for entries is 7:00 a.m. Central time on November 13, 2026. The online entry platform will not accept entries before or after the entry deadline. The Station’s computer is the official time-keeping device for the Promotion.

2. Eligibility Restrictions

The Promotion is open only to legal residents of Blount, Cullman, Jefferson, Marshall, St. Clair, Shelby, Tuscaloosa, or Walker County, Alabama, who are at least nineteen (19) years of age at the time of entry. Both the entrant and the nominated individual must satisfy these age and residency requirements. Each entrant must nominate one specific individual who also satisfies these requirements.

Employees of WBRC, Kroger Delivery, and their respective parent, subsidiary, and affiliated entities, advertising agencies, participating sponsors and promotional partners, other broadcasting stations in the Birmingham viewing area, and the members of their immediate families (spouse, parents, siblings or children) or households (whether related or not) are ineligible to participate or win. The Station may require an entrant or nominee to provide valid Alabama-issued identification to verify age and residency.

This Promotion is subject to all applicable federal, state, and local laws and regulations. Void outside the United States, in NY and FL, as applicable, and where prohibited.

The Promotion is limited to one (1) nomination per person. The first complete nomination submitted by an entrant will be the entrant’s only valid entry. Any incomplete nomination or nomination submitted after the entrant’s first complete nomination will be disqualified. An entrant may not attempt to circumvent the one-entry limit by using multiple email addresses, email accounts, names, identities, accounts, or any other method. Any attempt to do so may result in the disqualification of all entries associated with that person and disqualification from the Promotion.

Entrants must provide truthful information. The Station will disqualify any entry from any individual who does not meet the eligibility requirements, and will also delete any entry as required by law. A nominee may not be substituted after submission without the Station’s approval.

3. Entry

To enter, visit WBRC.com/contests during the Promotion Period, follow the instructions for Delivering Joy for Thanksgiving, and submit the requested information through the online nomination form. The form may require the entrant to provide the entrant’s name, complete postal address, county, email address, telephone number, and date of birth, and the nominee’s name, complete postal address, county, email address, telephone number, and date of birth. The entry form may also require the entrant to provide the information requested about why the nominee should be selected.

By submitting a nomination, the entrant represents that the entrant has the authority to provide the nominee’s information and authorizes the Station to contact the nominee regarding the Promotion. The Station may require confirmation of this authorization before awarding a prize.

Internet entries will be deemed made by the authorized account holder of the email address submitted at the time of entry. The authorized account holder is the natural person who is assigned to the email address by an Internet access provider, online service provider, or other organization that is responsible for assigning the email address or the domain associated with the submitted email address. Multiple entrants are not permitted to share the same email address. Entries submitted will not be acknowledged or returned. Use of any device to automate entry is prohibited. Proof of submission is not proof of receipt by the Station.

4. Prizes and Judging

Up to ten (10) prizes will be awarded. Each prize package will be awarded to one qualifying nominee and consists of:

1. One Thanksgiving meal intended to serve approximately four (4) to six (6) people, with an approximate retail value of fifty dollars ($50), consisting of:

  • One 14–16 pound frozen whole turkey;
  • One 5-pound bag of russet potatoes;
  • Kroger turkey gravy;
  • Three pounds of sweet potatoes;
  • Kroger turkey-flavored stuffing mix;
  • Two cans of Kroger cranberry sauce;
  • Two cans of Kroger sweet golden corn;
  • Thirty-two ounces of fresh bagged beans;
  • One 12-count package of Kroger flaky butter-flavored dinner rolls to bake;
  • One 8-inch bakery apple pie;
  • Salted butter; and
  • One green acorn squash.

2. One $250 Kroger gift card. The gift card does not expire and is subject to the issuer’s terms and conditions. Gift cards may not be redeemed for cash or used to purchase alcohol, tobacco, lottery tickets, or other restricted items, where prohibited by law or store policy.

3. One one-year Boost Membership gift card, with an approximate retail value of $69. The membership includes free next-day delivery for qualifying orders of $35 or more, double fuel points on purchases, exclusive deals, and one six-month streaming offer for Disney+, Hulu, or ESPN+. Boost Membership benefits are subject to Kroger’s applicable membership terms, eligibility requirements, availability, and restrictions.

This Promotion is in no way sponsored, endorsed, administered by, or associated with Disney+, Hulu, ESPN+, or their respective parent, subsidiary, or affiliated entities. Disney+, Hulu, ESPN+, and their respective names, logos, and marks are registered trademarks of their respective owners. By entering or accepting a prize, entrants and nominees release Disney+, Hulu, ESPN+, and their respective affiliates from any and all liability related to the Promotion, prizes, or promotion administration. Entrants and nominees acknowledge that any third-party streaming services offered through the Boost Membership are subject to the applicable service provider’s terms, conditions, eligibility criteria, and subscription agreements.

The approximate retail value of each prize package is $369. The maximum aggregate approximate retail value of all ten (10) prize packages is $3,690.

The meal will be delivered uncooked. Cookware, cooking equipment, utensils, fuel, and other means of cooking or preparation are not included. Kroger Delivery will arrange the delivery window and address delivery logistics, substitutions, and unavailable items in accordance with its procedures. The prize is limited to the items described in these Official Rules. No substitution or alternate prize will be provided because of a nominee’s or household’s dietary restrictions, allergies, preferences, or inability to use a particular item. The recipient is responsible for receiving, storing, handling, preparing, and cooking the meal safely.

The nominee or an adult representative who is at least nineteen (19) years of age must be present to accept delivery. The complete prize package will be delivered when the meal is delivered. A WBRC representative will accompany the Kroger Delivery driver and deliver the $250 Kroger gift card to the qualifying nominee or the adult representative at the confirmed delivery address. WBRC and Kroger Delivery are not responsible for an incorrect or incomplete address or a recipient’s failure to be present to accept delivery.

If fewer than ten (10) complete and qualifying nominations are received, or if fewer than ten (10) selected nominees satisfy all eligibility and documentation requirements, fewer than ten (10) prizes may be awarded. No additional winners will be selected solely to reach ten (10) prizes.

No substitution, transfer, or cash equivalent for a prize is permitted, except that the Station may, at its sole discretion and to the extent permitted by law, substitute a prize of comparable value or cash. The prizes are expressly limited to the items listed above and do not include taxes, gratuities, cookware, cooking equipment, utensils, fuel, or any other expenses. Other restrictions may apply.

Judging Criteria and Procedure

Up to ten (10) winning nominees will be selected from all complete and qualifying nominations received during the Promotion Period. Nominations will be judged by a panel consisting of WBRC Sales and News staff. Judges will evaluate each qualifying nomination using the following criteria:

  • Demonstrated need or hardship: 40%;
  • Potential impact of the prize on the nominee or the nominee’s household: 35%; and
  • Specificity and thoughtfulness of the nomination: 25%.

Each judge will score each criterion on a scale of one (1) to ten (10). The judges’ scores will be averaged or combined using the same method for all qualifying nominations, and the weighted scores will be used to establish the final ranking. The nominees receiving the highest final scores will be selected as potential winners.

Judges will consider only the information contained in each qualifying nomination. Judges will not award points based on personal knowledge, popularity, writing style, grammar, spelling, or any protected characteristic. A judge with a personal, professional, or financial conflict involving an entrant or nominee must disclose the conflict and will not score that nomination.

In the event of a tie for a winning position, the nominee with the higher score for demonstrated need or hardship will rank higher. If a tie remains, the nominee with the higher score for potential impact of the prize will rank higher. If a tie still remains, the judging panel will conduct a documented re-review of the tied nominations using the published criteria. A tie will not be resolved by random drawing.

5. Winner Selection and Notification

Decisions of Station management with respect to the Promotion are final. Potential winners will be selected by the WBRC Sales and News judging panel on November 16, 2026. Potential winners will be notified by email no later than 3:00 p.m. Central Time on November 16, 2026, using the email address provided in the nomination or otherwise confirmed by the Station.

Each potential winner must respond within seventy-two (72) hours after the notification email is sent and must timely return all documents requested by the Station, including a completed Contest Affidavit and Release, IRS Form W-9, and valid Alabama-issued identification. The nominee, as the prize recipient, is responsible for completing the required documents. The entrant does not receive the prize and is not the person responsible for completing the nominee’s W-9 unless the Station separately instructs otherwise. An entrant or nominee who provides a mobile wireless telephone number to the Station in connection with the Promotion is responsible for informing the Station if that number is reassigned to another person at any time before the end of the Promotion Period, and for providing an alternative telephone number where they may be reached.

If a potential winner does not respond within the required seventy-two (72) hours, cannot verify eligibility, fails to return any required document, provides incomplete or inaccurate information, or is otherwise ineligible, that potential winner will be disqualified and will forfeit the prize. No alternate nominee will be selected, and the forfeited prize will not be awarded.

The nominee must be the person receiving all portions of the prize package. The nominee may not transfer, assign, or divide the prize package among other individuals.

6. Conditions

Payment of all federal, state, and local taxes is solely the responsibility of the winner. The winner must complete and submit an IRS Form W-9 or equivalent, including the winner’s full Social Security number, when requested by the Station. Failure to submit a complete W-9 or equivalent when requested will result in disqualification and forfeiture of the prize. W-9 information must be submitted through the Station’s approved secure process.

Participating in the Promotion and acceptance of a prize constitutes the winner’s permission for the Station or its agents to photograph, film, and record the winner and to use the winner’s name, city and state, likeness, photograph, voice, biographical information, and statements regarding the Promotion or its sponsors for purposes of trade, publicity, or promotion without additional financial or other compensation. The Station may require the winner to sign a publicity release or include the required publicity permission in the Contest Affidavit and Release before acceptance of the prize.

To the fullest extent permitted by law, by participating in the Promotion, entrants and winners agree to grant the Station a non-exclusive, perpetual, worldwide license to edit, telecast, exhibit, rerun, reproduce, use, syndicate, license, print, distribute, and otherwise exploit any written material submitted as part of the entry (the “Materials”), or any portion thereof, in any manner and in any and all formats and media now known or hereafter devised, without payment to the entrant, nominee, or any third party. The Station reserves the right not to use the Materials. The entrant represents and warrants that the entrant has the legal right and authority to submit the Materials and that the Materials do not infringe or violate any third-party right, including any right of privacy or publicity. Entrant further represents and warrants that entrant is at least nineteen (19) years of age, and is either the parent or legal guardian of any minor mentioned, featured, or identified in the Materials or has obtained express consent from the parent or legal guardian of any such minor to submit the Materials in connection with the Promotion.

Prior to awarding a prize, the Station may require verification of the nominee’s identity, age, residency, and other eligibility requirements by showing valid Alabama-issued photo identification.

To the fullest extent permitted by law, by participating and/or accepting a prize, entrants and winners agree to release and hold harmless the Station, Kroger Delivery, their respective parent, subsidiary, and affiliated entities, advertising and promotion agencies, and each of their respective officers, shareholders, directors, employees, agents, representatives, successors, and assigns (collectively, the “Released Parties”) from any and all claims or liability arising directly or indirectly from the prize or participation in the Promotion, including the delivery, receipt, storage, handling, preparation, or cooking of the uncooked meal.

The Station reserves the right to disqualify any person and all of that person’s entries if the person tampers with the entry process, the operation of the Promotion, or the Station’s website, or otherwise violates these Official Rules. The Station may modify, cancel, terminate, or suspend the Promotion, or any part of it, if it is not capable of completion as planned or if fraud, technical failures, unauthorized intervention, or any factor beyond the Station’s control affects the administration, security, fairness, integrity, or proper conduct of the Promotion.

The Released Parties are not responsible for typographical or other errors in the printing, offering, or administration of the Promotion; entries not received due to difficulty accessing the Internet, service outage, delays, computer difficulties, malfunctions, disconnections, or other technological failures; or lost, stolen, misdirected, incomplete, incorrect, or late entries. The Released Parties are not responsible if any part of a prize cannot be awarded due to acts of God, natural disasters, weather, acts of terrorism, or other factors beyond the Station’s control.

To the fullest extent permitted by law, by participating in the Promotion, entrants and winners agree that the Federal Arbitration Act applies; disputes will be resolved individually by binding arbitration and not as a class action; claims will be limited to actual out-of-pocket costs incurred in entering the Promotion; and punitive, incidental, consequential, multiplied, and attorneys’ fee damages are waived to the extent permitted by law. Any dispute regarding the Promotion or these Official Rules will be resolved under the laws of Alabama, without regard to conflict-of-law rules, in a tribunal located in Alabama, and the parties submit to that tribunal’s jurisdiction and venue. If a dispute proceeds in court, the parties waive trial by jury to the extent permitted by law.

The invalidity or unenforceability of any provision of these Official Rules, including, but not limited to the agreement to arbitrate, will not affect the validity or enforceability of any other provision. If any such provision is determined to be invalid or otherwise unenforceable, these rules will be construed in accordance with their terms as if the invalid or unenforceable provision was not contained herein.

7. Official Rules, Terms of Use, and Privacy Policy

By entering the Promotion, you agree to be bound by these Official Rules, the WBRC Terms of Service located at https://www.wbrc.com/terms-of-service/, and the use of personal information as described in the WBRC Privacy Policy located at https://www.wbrc.com/privacy-policy/.

To obtain a copy of these Official Rules or a list of winners following completion of the Promotion, send a self-addressed, stamped envelope specifying “Official Rules” or “Winner List” to:

Delivering Joy for Thanksgiving Official Rules or Winner List Request

WBRC

1720 Valley View Drive

Birmingham, Alabama 35209

Requests must be received within thirty (30) days following completion of the Promotion. A copy of the Official Rules and a list of winners, when complete, may also be available during regular business hours at the main studio of WBRC at the address above.

Sponsor(s): Kroger Delivery, 30 West Oxmoor, Birmingham, Alabama, 35209. WBRC, 1720 Valley View Drive, Birmingham, Alabama 35209.

Get news alerts in the Apple App Store and Google Play Store or subscribe to our email newsletter here.