Gun industry increasingly markets to women

Published: Aug. 10, 2016 at 9:25 PM CDT|Updated: Aug. 10, 2016 at 10:48 PM CDT
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Source: WBRC video
Source: WBRC video

JEFFERSON COUNTY, AL (WBRC) - Look through the handgun case at Marks Outdoors and you'll see a more colorful selection these days.

The pink .38 is a good example. It also comes in various blues and cream colors.

Want another example? Try the handbag complete with built in holster.

"It's something the industry has taken note of and we've seen huge growth in terms of items marketed to ladies," Jeremy Hopkins said. "You see colors of firearms that are more appealing to women than just the black and drab looking."

The National Shooting Sports Foundation has said there are indications gun ownership has jumped among women, but most information about increased female gun ownership is anecdotal.

That's what Hopkins observes at Mark's Outdoors: more women coming into the store looking for their first handgun.

"We've seen it double, if not triple in the last few years. The number of women coming in to buy their first firearm," Hopkins said.

Firearm instructor Jim Brandt at Hoover Tactical Firearms said women consistently outnumber men in the courses he teaches.

In fact, he's teaching a "ladies field day" course in Pell City Saturday that will consist of 85 women.

At a recent course sponsored by the Jefferson County Sheriff's Office, deputies saw 16 women and four men take part in the course.

Hopkins said the overwhelming number of women shopping at Mark's Outdoors are looking for something for personal safety.

"We see them wanting to carry something in the purse, the car console or strictly something to have at home in the nightstand," Hopkins said.

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