VESTAVIA HILLS, AL (WBRC) - The Vestavia High School logo is getting a facelift after some controversy.
Sports marketing firm Knight Eady unveiled the school's new look in a style guide on Friday, May 13 that will replace its rebel imagery once used by the school, school-affiliated groups and activities.
The new logo keeps the school's colors but incorporates a new 1Rebel mark that harkens back to the school's "You play one Rebel you play us all" slogan.
"This saying has become an iconic message for all Vestavia Hills High School students, faculty, staff and alumni and has been long used by the school with pride," Knight Eady said in a news release. "The concept speaks to the school's long-standing reputation as united and supportive and spirited. This mark or the 1REBEL mark by itself can be used by any individual or group associated with the school."
The firm said it spent over 300 hours working on the new logo.
The change comes after the school system faced scrutiny, with some saying the old rebel man mascot and name was racist.
Knight Eady recommended that the school board not create a new mascot in April, but unveiled a temporary logo in a board work session.
For more on the school's new branding style guide, visit vhbrand.com.
Read the entire brand book below: