Judge orders SWATS Fitness to cease all business in Alabama

Published: Nov. 7, 2013 at 9:30 PM CST|Updated: Nov. 14, 2013 at 9:32 PM CST
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Source: WBRC video
Source: WBRC video

BIRMINGHAM, AL (WBRC) - A judge has granted a permanent injunction against SWATS Fitness and the owners, Mitchell Ross and Christopher Key for making "unsupported, dangerous health claims."

Ross and Key can no longer do business in Alabama or with Alabama consumers, according to a press release from Attorney General Luther Strange.

The court permanently bars the owners "individually and through any other name" from selling, or supplying sports supplements, general nutrition, athletic training or pain management services.

"I am very pleased by the Court's decision to issue a final order for the protection of Alabama's consumers," Strange said in a press release. "The extreme and even absurd nature of health claims made by this company could be harmful to those who might rely on these products and believe their health needs were being met."

SWATS has operated in Fultondale since 2011. Strange filed a civil complaint and motion for a temporary restraining order Sept. 5, 2013. That was when the business was initially shut down.

Among the products criticized by Strange is the "Cooling Concussion Cap" that SWATS claims will reduce inflammation "due to small, blunt-force trauma to the head."

Five doctors testified in court earlier this year that there is no scientific proof that SWATS products work.

Mitchell and Ross have been charged with more than 200 counts of deceptive trade practice violations.

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