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Year end giving, donations needed

Small donations make a big impact in the Heartland
Small donations make a big impact in the Heartland(KFVS)
Published: Dec. 30, 2020 at 3:51 PM CST
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BIRMINGHAM, Ala. (WBRC) - Nonprofits often see a surge in donations around the end of the year, but like everything in 2020, this year is different.

Nonprofit leaders across Alabama said they have been struggling this year because as needs are up, donations are down.

Typical fundraisers, like balls and galas, were scrapped due to COVID-19 concerns. Nonprofits like the United Way of Central Alabama are seeing more people than ever who need help.

John Martin with United Way of Central Alabama said, “Because we are all quarantined at home we’re not necessarily seeing the increase in need, no one is seeing the breadlines or people on the streets because they are stuck at home or isolation so it’s part of our mission to help tell the story of the 35 percent increase in food insecure people in our community.”

You still have time to donate and still receive a tax credit. Click here if you’re able to help.

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