Ronald McDonald House Charities of Alabama seeks donations on Giving Tuesday

Importance of Giving Tuesday during a pandemic

BIRMINGHAM, Ala. (WBRC) - It’s Giving Tuesday and people around the world are giving their time, money and support to organizations and causes.

Giving Tuesday was created in 2012 with a goal to encourage people to do good.

Now, the Ronald McDonald House Charities of Alabama is hoping people in our area will help support this organization so it can continue to help families in the community.

“We have struggled because of the virus and largely for us it’s been because a lot of our funding comes from events,” said CEO of Ronald McDonald House Charities of Alabama, Katherine Estes Billmeier.

Those events done by RMHCA had to be done virtually and haven’t been as successful as those in the past.

“We look at about $180,000 a year just from third party fundraisers,” Billmeier said.

“We have not been able to get those funds, so it’s been a struggled year and we have a $2.4 million annual budget,” she explained.

The Ronald McDonald House operates as a refuge for families of sick children.

“On average, we serve about 2,500 families a year,” Billmeier said.

Families stay at the house free of charge so they can focus all their energy on their kids, which means donations are critical.

“During a pandemic or not, the expenses don’t change. That’s why Giving Tuesday and the season of giving that we’re currently in is so very important to keeping our house operational for the families that we serve,” Billmeier said.

Donations have been flooding in on this Giving Tuesday.

So far, one donor has pledged $5,000 and another has pledged $10,000.

They’re both matching those donations dollar for dollar.

If you’d like to donate, you can visit the RMHCA website at www.rmhca.org.

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