Bama star running back starring in Super Bowl commercial

Bama star running back starring in Super Bowl commercial
Josh Jacobs stars in Super Bowl Kia ad (Source: KIA)

BIRMINGHAM, Ala. (WBRC) - An emotional and inspiring Super Bowl ad features Alabama Crimson Tide star running back and standout Oakland Raiders rookie Josh Jacobs.

The Kia commercial shines a light on youth homelessness, something Jacobs and his family survived when he was in middle school.

The 60-second spot is scheduled to run in the 3rd Quarter.

Kia will donate $1000 for every yard gained during the game to youth homelessness charities including Covenant House, Positive Tomorrows and StandUp For Kids.

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