Shipt in Birmingham expanding, creating 881 new jobs

Shipt in Birmingham expanding, creating 881 new jobs
(Source: Vincent Parker/WBRC)

BIRMINGHAM, AL (WBRC) - Shipt will officially keep its headquarters in Birmingham. The grocery-delivery company will also add 881 jobs to bring its workforce to over a thousand.

"Y'all, this is exciting day for this great company. This is a great day for the Magic City," Gov. Kay Ivey said.

Birmingham is taking funding from three funds to offer incentives up to $1.7 million to promote and train employees.

"This is a foundation we are investing in. I think laying this foundation right is going to open the door to bring more tech jobs. Grow tech industry," Mayor Randall Woodfin said.

Shipt CEO Bill Smith said he could have moved the company to the Silicone Valley or Minnesota, but he choose to keep it in Birmingham.

"We Love Birmingham. Birmingham has rolled out the red carpet for us. The state, the city and the county said they want to partner with you to grow here. That kind of support is very attractive." Smith said.

The company will be looking at other buildings In downtown Birmingham for expansion to handle all the new jobs.

Governor Kay Ivey announced the creation of more than 800 jobs in Birmingham with Shipt's company expansion earlier today. You can read the full release below.

Governor Kay Ivey joined executives of Shipt, the same-day delivery marketplace, and local officials on Thursday to announce that the company plans to grow the state's technology industry by creating more than 800 new jobs in Birmingham over the next several years.

As part of an overall economic development package, the City of Birmingham has committed up to $1.7 million to support Shipt's growth strategy through programs aimed at professional skill development, hiring local talent, and attracting software engineers and data scientists.

The expansion comes amid a strategic push by the Birmingham-based company to add new retail partners and speed the rollout of its marketplace delivery service across the United States. The hiring will increase Shipt's corporate workforce to more than 1,000 people over several years.

"By simplifying life with innovative technology for personalized grocery delivery, Shipt is positioned for rapid growth," Governor Ivey said. "The ideal location for this growth is its hometown of Birmingham, and we're committed to helping the company develop and attract the talent it needs to fuel its expansion plans in Alabama's 'Magic City.'"

At a formal announcement today at Shipt headquarters, Founder and CEO Bill Smith said the company is actively recruiting across all departments and focusing its continuous growth on Birmingham. He said the company plans to primarily recruit talent from within the city and the surrounding area.

"Shipt was founded and has flourished in Birmingham, and we would not have reached the success we have today without the continued support of this community," Smith said. "As a rapidly growing technology company, we feel fortunate to be able to offer an avenue for creating highly skilled jobs within Birmingham.

"With this development package, we'll be able to deepen our roots in our hometown, helping establish Birmingham as a center of technology and innovation not only in the South, but also within the United States."

Founded in Birmingham in 2014, Shipt is a membership-based online grocery marketplace delivering fresh foods and other items through a community of shoppers and a convenient app. Its service is available to nearly 50 million households in more than 150 markets across the country.

Target Corporation (NYSE:TGT) acquired Shipt in December 2017, and the Birmingham company is already playing a key role in Target's plans to offer convenient, same-day deliveries from the majority of its stores. Shipt also partners with a number of additional retailers.

"Shipt is a highly successful company that sprang from Birmingham's innovation environment, and its decision to accelerate its growth in the city speaks volumes about the potential they see for growth there," said Greg Canfield, secretary of the Alabama Department of Commerce. "We hope this becomes a signpost project that leads the way for the growth of innovation opportunities in Birmingham and across the state."

The Alabama Department of Commerce projects that the Shipt expansion project will generate $1.1 billion in new payroll over 20 years.

To facilitate its job-creation plans, Shipt will receive support from AIDT, the state's primary workforce development agency, for recruitment assistance, talent development services and on-the-job training, as well as tax credits under the Alabama Jobs Act.

"Shipt represents the innovation, ingenuity and entrepreneurial spirit that is defining a new generation of builders in Birmingham, and we are proud that Shipt calls our city home," Mayor Randall Woodfin said.

Jefferson County Commissioner David Carrington said Shipt's growth reflects the emergence of a budding information technology ecosystem in the Birmingham metro area. The commission has pledged a cash incentive tied to Shipt's hiring.

"With the acquisition of Shipt by Target last December, the company easily could have expanded in Silicon Valley, where Shipt already has a presence, or Minneapolis, Target's headquarters," Carrington said. "Instead, the company's commitment to add another 881 jobs over the next several years in Birmingham bodes well for the future of both the company and the community."

The support package was the result of a team-based approach between the State of Alabama, City of Birmingham, Jefferson County, Alabama Power, the Birmingham Business Alliance, and Innovate Birmingham, with all organizations recognizing the importance of assisting an innovative, home-grown company.

Copyright 2018 WBRC. All rights reserved.