Janice talked with Julia Meyers, Community Development Manager for the American Cancer Society and Real Men Wear Pink ambassador Mark Bearman - an Ophthalmologist at Vision First Eye Center. The American Cancer Society kicked off Breast Cancer Awareness Month and 2017 Real Men Wear Pink Campaign earlier this month. Men from across community help raise awareness and funds in the fight to end breast cancer. In its third year in Birmingham, 28 prominent area men have been taking a stand against breast cancer by participating in the Real Men Wear Pink Campaign. Local male leaders who are participating in the campaign make efforts to fundraise for the Making Strides event and raise awareness for breast cancer by wearing pink throughout the month of October. Real Men Wear Pink was born out of a desire for men to have a unique way to help in the fight against breast cancer. Real Men Wear Pink gives communities the opportunity to nominate local male leaders to spearhead fundraising efforts for the American Cancer Society's breast cancer initiatives. These initiatives include promoting early detection and prevention, funding groundbreaking research, and giving patients support wherever and whenever they need it. Because of the passion of supporters like you, Real Men Wear Pink is helping to save more lives from breast cancer. It takes everyone to create a world free from the pain and suffering caused by breast cancer – both women and men alike. In an effort to create a unique platform to invite men to show support for this important cause, the American Cancer Society is engaging and empowering male community leaders in the fight against breast cancer through the Real Men Wear Pink campaign. Each Real Men Wear Pink candidate is charged with a fundraising challenge and competes to be the top fundraiser among the other candidates by the end of the campaign. Last year, the men in Birmingham raised $137,000. For more information about breast cancer or the Real Men Wear Pink campaign, visit www.RealMenBham.com.