BIRMINGHAM, AL (WBRC) - The movement is called #AllieStrong.
Friends of 18-year-old Allie Brodie started it in hopes of raising money to help pay her medical bills.
"She's a super sweet, loving girl and she's very passionate about everything she does," Annie Watkins said.
She's Vice President of Internal Affairs for the University of Alabama's Alpha Delta Chi Sorority chapter.
Watkins described why so many people are hoping her sorority sister Allie Brodie makes a full recovery from a medically induced coma after a ball hit her in the head during a soccer game with friends this month.
"It's a very frightening experience at first. That's something that you expect. It's not a situation that anyone expects to come along," Watkins explained.
The sorority is supporting a GofundMe account that a Brodie family friend started to help pay for Allie's rising medical bills.
"The medical expenses, they're just going to be through the roof," Watkins added.
And they're also asking people become Allie Strong by buying a T-shirt with that hashtag on the front to show her and her family they support her recovery through prayer and a financial donation.
It can be found by going to bonfire.com.