BIRMINGHAM, AL (WBRC) - The city of Birmingham is expecting to cash in on the "Birmingham Bowl."
That's because Auburn will be playing Memphis at the Old Gray Lady.
The good news is that fans for both Auburn and Memphis can easily get to Birmingham in their car. The bad news is that means they're less likely to spend the night. Even so, they will probably dine at restaurants in the city.
The bowl will be played on a Wednesday, which could also affect whether or not people stay overnight. On Sunday night, Mayor William Bell and Councilman Jay Roberson were at a watch party to learn who would be playing on Dec. 30.
"All the hotels, all the amenities that people will be spending time and money. We are excited about the opportunity," Bell said.
A total of $108 million is what the Birmingham Bowl has brought in since its inception 10 years ago.
Just last week, the Birmingham City Council approved an additional $200,000 to make sure the bowl would go forward, even though there's no official sponsor for the big game.
Overall, the bowl game will have about a $20 million economic impact for the city.