The future of Riverfest uncertain in Gadsden - WBRC FOX6 News - Birmingham, AL

The future of Riverfest uncertain in Gadsden

A stage setup at Gadsden's Riverfest. (Source: WBRC video) A stage setup at Gadsden's Riverfest. (Source: WBRC video)
GADSDEN, AL (WBRC) -

Gadsden's Riverfest, the two-day music and food festival that's been part of the city since 1987, has an uncertain future.

The Gadsden Area Chamber of Commerce usually organizes the festival with the help of corporate sponsors, but president Heather New says the chamber is looking to get out of the Riverfest business and says this year's event lost money.

New said talks about transitioning away from the festival began years ago as a way to free up chamber employees who often spend six months of the year putting it together.

"We actually began that discussion after one of our most successful financial years. So really, it's not about the money, it's about our members, and about the attention that we can give our members, and about creating programs that are very member-centric," said New.

New says the chamber is in discussion with two different groups about taking over the festival.

She says if and when it's held in Gadsden again, it will likely see a lot of changes.

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