Duck Commander Independence Bowl buzz: Perfect partnership? - WBRC FOX6 News - Birmingham, AL

Duck Commander Independence Bowl buzz: Perfect partnership?


The announcement hasn't been officially made yet, but news of Duck Commander taking on the title sponsorship of the Independence Bowl has plenty of people talking about the potential for more national exposure.

The multi-million dollar business run by the Robertson family of West Monroe and the Independence Bowl have paired up in a move that seems to be a perfect match. With Northwest Louisiana widely known as a "Sportsman's Paradise," the Robertson family's A&E reality show Duck Dynasty does nothing but bring that to life.

Word of the family taking on the title sponsorship of the 11th oldest bowl game in college football first broke Saturday. Bowl chairperson Missy Setters confirmed the news, and said a formal announcement on the bowl sponsorship will be made on Wednesday.

Aside from relief that the bowl has found a new sponsor since Advocare walked away at the end of a 5-year contract in December, the deal with Duck Commander presents a unique opportunity in the eyes of Francesca Moreland, partner and Executive Vice President of the Williams Creative Group. The company specializes in public relations and marketing. "Certainly the popularity for the company, the family and the Duck Dynasty brand overall kind of helps with that national exposure," says Moreland.

Shreveport Mayor Cedric Glover is also giving the new partnership a thumbs up, telling KSLA News 12 that it could help boost the bowl's name recognition. "If you're doing something that's in the retail industry that benefits from exposure, this is kind of thing that obviously helps get the Independence Bowl brand out to an even bigger and larger audience."

Duck Dynasty had $80 million in advertising sales for the first 9 months of 2013, and merchandise generated another $400 million in revenue.

"It certainly set Shreveport up for an even bigger national stage," adds Moreland, "and I think the product makes sense because it's done well nationally."

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