UA student anti-binge drinking PSA to air in BCS Championship - WBRC FOX6 News - Birmingham, AL

UA student anti-binge drinking PSA to air in BCS Championship

Shaquille O’Neal with University of Alabama students and faculty (Source: University of Alabama) Shaquille O’Neal with University of Alabama students and faculty (Source: University of Alabama)
TUSCALOOSA, AL (WAFF) -

An anti-binge drinking public service announcement filmed by University of Alabama students featuring former NBA star Shaquille O'Neal will air during the BCS National Championship.

Alabama's advertising and public relations department launched the LessThanUThing campaign in 2010. In April, the campaign gained national coverage by shooting a PSA directed by Shaq.

The PSA will play in the Miami Sun Life Stadium during Monday night's game between the University of Alabama and the University of Notre Dame. The PSA, sponsored by Bacardi USA as part of a commitment to responsible drinking, will air during the first quarter of the game.

O'Neal agreed to participate in the PSA after a student-generated Twitter campaign at UA. The 60-second spot premiered October 18, 2012.

Students and faculty members from the department of telecommunication and film helped with the filming and editing. A student from the department of theatre and dance played the starring role.

Copyright 2013 WAFF. All rights reserved.

  • NewsMore>>

  • What should an officer do during an active shooter situation?

    What should an officer do during an active shooter situation?

    Friday, February 23 2018 8:51 PM EST2018-02-24 01:51:27 GMT

    A Florida deputy resigned Friday after being suspended over his inaction during the school shooting that left 17 people dead last week. In order to understand what an officer should do in an active shooter situation, we turned to the Irondale Police Department and one of their top instructors in the matter. 

    More >>

    A Florida deputy resigned Friday after being suspended over his inaction during the school shooting that left 17 people dead last week. In order to understand what an officer should do in an active shooter situation, we turned to the Irondale Police Department and one of their top instructors in the matter. 

    More >>
  • Single-vehicle wreck in Jasper claims life

    Single-vehicle wreck in Jasper claims life

    Friday, February 23 2018 7:23 PM EST2018-02-24 00:23:33 GMT
    Source: Raycom imagesSource: Raycom images
    Source: Raycom imagesSource: Raycom images

    A single-vehicle crash just north of Jasper claimed the life of a Nauvoo man.

    More >>

    A single-vehicle crash just north of Jasper claimed the life of a Nauvoo man.

    More >>
  • Debate over new Birmingham stadium continues

    Debate over new Birmingham stadium continues

    Friday, February 23 2018 6:36 PM EST2018-02-23 23:36:05 GMT
    (Source: WBRC Video)(Source: WBRC Video)
    (Source: WBRC Video)(Source: WBRC Video)

    A meeting in Alabama legislature on Friday was supposed to address issues important to the city of Birmingham, but it instead became a combative meeting over funding for the $174 million downtown stadium.

    More >>

    A meeting in Alabama legislature on Friday was supposed to address issues important to the city of Birmingham, but it instead became a combative meeting over funding for the $174 million downtown stadium.

    More >>
Powered by Frankly