Coca-Cola wants to help bring tourism back to the Gulf Coast this summer and is teaming up with Circle K and Gulf Coast Tourism to do so. The company is launching "Project White Beach" in an effort to show people everywhere that Alabama's beaches have recovered from last year's oil spill and are ready to be filled with vacationers once again.
Next week, Coke will begin to distribute 100,000 coupon books at Circle K stores across the southeast. The coupons will include offers from Orange Beach and Gulf Shores businesses, various discounts and grand prize trips.
"We believe very strongly in being part of our community. And not unlike when we worked very hard to restore business after Katrina, we think that this is an important thing to bring business to the white beaches of Alabama," said Walker Jones, spokesperson for Coca-Cola.