Movie studios have been mulling over the idea of releasing "new" movies via video on demand for a premium fee, but now it looks like they're finally ready to test this concept out. According to Variety, four major studios are launching a new brand later this month to release recent flicks on VOD for $30 a pop.
Fox, Sony, Universal, and Warner Bros. have created the Home Premiere brand, which will begin offering titles in April to all DirecTV customers. Comcast will also be testing the service in select cites, though there's no apparent time table for when and if it will roll out the service nationwide. Paramount is opting out of Home Premiere for fear it will increase piracy.
To find out which movies are slated to be first in this new service, read more of this story at www.zdnet.com.
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