The contest puts adults in teams of four, with a goal of each person losing 10 pounds in 10 weeks. Progress is monitored. If participants accomplish their goals, they will be entered in a drawing to win $4000.
One team of Blue Cross Blue Shield of Alabama employees called "Mission Slimpossible" has already been out walking. They said they plan to walk daily, eat healthier, drink lots of water, and keep an eye on each other.
"It's always motivating to have someone with the same mission you have," said team member Rita Davis. "We will keep tabs on each other all week long."
Team members agree the process can be a lot of fun, and the first step towards living overall healthier lives.
"We are on a mission to be slim and healthy, and Scale Back Alabama gives us the opportunity to support each other in a team environment," said team member Amy Russell.
Scale Back Alabama organizers say the numbers prove the program works. Over the last four years, participants have lost a total of 600,000 pounds.
Last year alone, 30,000 people participated and lost 200,000 pounds. Organizers said it is a big accomplishment for a state that has consistently high levels of obesity, heart disease, and high blood pressure.
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