Car dealers hopeful for 2011 sales - WBRC FOX6 News - Birmingham, AL

Car dealers hopeful for 2011 sales


By Emily Luxen

BIRMINGHAM, AL (WBRC) - Economists are predicting 2011 will be a better year for retail and car sales. After a dismal year in 2009, car sales improved slightly in 2010, and now projections are for sales to increase by as much as 15% in 2011.

At Brannon Honda in Birmingham, managers are excited about the upcoming year.

"We've got some new products, new sales, and a launch party for the new Civic coming up," said Patrick Brannon at Brannon Honda. "Also, low APR specials and lease specials to get old and new customers taken care of."

Economists predict customers will start buying cars again because they are feeling more confident about the economy, and they will be interested in the new models that car companies are debuting.

Potential customers said they feel better about buying a car this year, but some still want to make sure they are making a good financial decision.

"It's something we're planning for, we're not doing a spur of the moment buy," said customer James Graham, "We're doing our homework and want to be informed before we do anything."

Officials at Brannon Honda say over the last two years, the service department has generate a large chunk of money for the dealership, but they are hopeful this year will bring the emphasis back to sales.

"We're very optimistic," said Ben Brannon at Brannon Honda. "I think it will be a good year."

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