Retail stores getting the jump on Black Friday bargains

BIRMINGHAM, AL (WBRC) - There is only two weeks until the biggest shopping day of the year and retailers are getting the jump on Black Friday. Some are already offering deep discounts to get you in the stores before Thanksgiving.

People do not have to wait until the day after Thanksgiving this year; they are seeing bargains much earlier. It is partly due to the recession and retailers trying to up their business, but there is also fierce competition among stores.

The intense competition for revenue means great deals for shoppers, even this early in the season. Several retailers are stepping up their game this year. Target is taking aim at Wal-Mart, releasing their toy specials early.

Economists say shoppers have changed their habits as we come out of the recession. There is more of an emphasis than ever on getting the best deal possible. With Black Friday two weeks from now, you can only expect the sales to get better.
That is what I do every year, come out early. That way I don't have to shop right before Christmas. Don't ever shop night before Christmas. Too many. Can't stand the crowd," said shopper Betty Player.  
The Black Friday competition includes earlier opening hours for Target. they will open at 4:00 a.m. to match other stores. "This year we are going to open up at 4:00 a.m. instead of 5:00 on Black Friday. Just trying to be competitive with other retailers," says Raymond Collins with Target.

Sears wants you to eat some turkey and then come shop. They are opening on Thanksgiving Day for the first time.

If you want to skip the mall and avoid it all, has a deal: free shipping on eligible items.

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