August 30, 2010 at 9:23 PM CDT - Updated June 21 at 6:40 PM
By Kelvin Reynolds
TUSCALOOSA, AL - Alabama football is back. As the team prepares for a big season on the field, Tuscaloosa area businesses hope it leads to a banner year.
David Jones Jr.'s family owns the Alabama Bookstore and Alabama Express on the strip. He says, "football season is huge for us. It's definitely the largest percentage of our year. These seven days can pretty much make or break you in a year."
His business is one of many small businesses that depend on football to make a living.
Mayor Walt Maddox believes the Thursday through Sunday gameday experience means $16 million to Tuscaloosa area businesses. That makes the $300,000 the city makes in sales tax revenue for a home game look small in comparison, But its impact is felt in helping these businesses make payroll.
David Jones, Jr.says, "We love seeing everybody. It's huge for business obviously having 100,000 people in town."
That makes paying 6 full-time and 35 part-time employees a lot easier.