By Jonathan Hardison
BIRMINGHAM, AL (WBRC) - It's not just your imaginative opinion anymore. We're now involved a record-setting heat wave.
Thursday was the 38th consecutive day above 90 degrees, that's a Birmingham weather record. The mid-afternoon air isn't the only thing scorching in the midst of this heat wave, so is business for Alabama Power.
Take the billable usage, or demand for power, from the first 9 days of August compared to the same time frame last year. It's up 39%, a staggering figure when you consider how many customers Alabama Power serves.
"We are definitely in our extreme season right now," said Keisa Sharp, an Alabama Power spokesperson.
Despite the spike in demand, Alabama Power says its network is holding up under the strain.
"It's excessive. It's the same as with the customers, you adjust," Sharp said. "That's what we deal with and are prepared for, those extremes."