BIRMINGHAM, AL (WBRC) - People were out in the early hours of the morning for door-buster deals on this Black Friday, but some folks were torn.
In the afternoon, they had to choose between shopping or watching the Iron Bowl.
We went out too. And we spoke to people who were shopping during the game.
They felt as though it was less crowded and many expected that.
At the Pinnacle Square in Trussville stores were crowded with shoppers early and then it slacked between noon and 1pm as people tried to make it home before the 1:30pm start.
Some shoppers intentionally shopped as the game aired knowing it wouldn't be too crowded.
At the Galleria Mall, televisions in the food court were tuned to the game so fans shopped and took a break to watch the game.
"I tried to stay home and watch, wasn't going to happen my wife said we were coming shopping," said Robert McGiboney. "So we're shopping and everywhere you go there are tv's." "I love they are looking out for us fans."
Retailers hope the crowds will pick back up this holiday weekend.
There's some encouraging news for the retail industry.