ANNISTON, AL (WBRC) - Businesses in Anniston celebrate the kickoff to the holiday shopping season Saturday Nov. 21 with a big event.
Executive Director of the Spirit of Anniston, Betsy Bean, said the Super Saturday event will not only help people get in the mood to start their holiday shopping, but show off the renovations to the downtown area.
"It is just a way of exposing downtown to people who haven't been down here in awhile," said Bean, "It's a way to get people into some of the stores, and to remind them if they need jewelry, or a gift, they can find it downtown."
Bean said the Spirit of Anniston and the city have overseen numerous improvements to the downtown area.
They have repaved streets, and recruited new businesses. She said all the hard work has paid off. The entire city will benefit.
"If your downtown isn't thriving, and vital, and attractive, it reflects even on the industrial parks, or the outlying suburban areas as far as attracting business to those areas," said Bean.
Super Saturday from 5 to 7:30 p.m. on Noble Street in downtown Anniston.
Participants will have the chance to check out Christmas decorations, do some shopping, mingle with city officials and enjoy food and music.